Back

Back

Back

Kopitiam Chon Yong Tau Fu

Visual design

UX/UI Design

Brand Identity

Logo

The Iconic Hakka Yong Tau Fu Stall

Located in Jalan Lobak, Seremban, 三輪車釀豆腐 (sān lún chē niàng dòu fǔ) is a 30-year-old Hakka Yong Tau Fu stall renowned for its handcrafted shark meat fillings, fresh minced meat, and irresistible pairing with minced meat noodles and a secret spicy sauce.

Timeline

Timeline
Timeline
March 2022

March 2022

March 2022

Role

Role
Role

Logo designer, visual designer

Logo designer, visual designer

Logo designer, visual designer

Tools

Tools
Tools

Procreate, Adobe Illustrator, Figma

Procreate, Adobe Illustrator, Figma

Procreate, Adobe Illustrator, Figma

Deliverables

Deliverables
Deliverables

Logo, Menu, Website, Mockups

Logo, Menu, Website, Mockups

Logo, Menu, Website, Mockups

Problem

Kopitiam Chon Yong Tau Fu, a historic noodle stall with a long-standing reputation, has operated for years without any formal signage or logo, lacking a cohesive visual identity.

Approach

A logo was designed, drawing inspiration from the founder's vintage three-wheeled cart, symbolizing the stall's humble beginnings. The design blends nostalgic elements with modern aesthetics, creating a timeless visual identity that bridges tradition and contemporary appeal.

Website

A website is designed to showcase the brand's story, menu, and ordering options, enabling customers to place orders online for convenient pick-up.

Food ordering platform

A food ordering platform is designed to enable customers to place their orders instantly and conveniently on-site.

Others


Disclaimer:
Some of the projects showcased in this portfolio are conceptual designs created solely for presentation purposes and are not currently in use by any clients. All trademarks and brand names featured remain the property of their respective owners.

Sunday, January 26, 2025

Working globally

Available now

Let’s collaborate

2024 Naomi Chong

I’d love to build something great together

cj7hui@gmail.com

Sunday, January 26, 2025

Working globally

Available now

Let’s collaborate

I’d love to build something great together

cj7hui@gmail.com

2024 Naomi Chong

Sunday, January 26, 2025

Working globally

Available now

Let’s collaborate

I’d love to build something great together

cj7hui@gmail.com

2024 Naomi Chong